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SW Salon — Visual Identity for a Beauty Studio

Elegant visual identity for SW Salon — Saudi beauty studio. Social media designs that reflect premium service and connect with women aged 22-45.

Client SW Salon
Category Beauty Salon
Published May 12, 2026
SW Salon — Visual Identity for a Beauty Studio
CASE STUDY · SW SALON

SW Salon — Visual Identity for a Beauty Studio.

A full social identity for SW Salon — a women's beauty studio in Riyadh. Built around graduation season and Eid, across Instagram and TikTok, in five sequenced phases.

— Deliverables

Final designs
— Brief

The challenge

SW Salon needed a content identity that speaks to Saudi women, leverages Eid season without being salesy, and showcases the core services: Moroccan bath, root coloring, wavy blowdries.

— Approach

How we did it

A monthly campaign in five sequenced phases — launch, graduation season, Eid push, final-days urgency, then post-Eid wrap. Each phase balances four content pillars, and every post ships with a defined objective, hook, caption, and hashtags.

— Content pillars

Content pillars

Salon services
4
Client stories
4
Offers & promos
3
Behind the scenes
1
— Campaign rhythm

Campaign rhythm

🚀
Campaign launch
May 1 — 8
🎓
Graduation season
May 9 — 15
🌙
Eid push
May 16 — 22
🔥
Final days
May 23 — 26
✨
Post-Eid wrap
May 28 — 31
— Inside the campaign

Sample headlines

— Numbers

In numbers

5
Weeks · monthly cadence
4
Content pillars
2
Platforms · IG + TikTok
3
Designs delivered

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