Elixa Jewelry — Visual Identity & Social Media
A complete visual identity for a rose-inspired women's jewelry brand — maroon and gold — with full packaging and a social media content system.
Elixa Jewelry — Visual Identity & Social Media.
A rose-inspired women's jewelry brand — we built a complete maroon-and-gold identity, from logo and packaging to social media content.
Final designs
The challenge
A new brand that needed to feel luxurious and feminine from the first touch, and stand out in a crowded jewelry market with a clear identity and content worthy of a gift product.
Our approach
We developed the EJ monogram and rose symbol, a maroon/gold/nude palette, and applied it across packaging, cards and boxes — with a bilingual social media system that ties the product to the moment of gifting.
Content pillars
Sample headlines
In numbers
Visual identity
We built the identity around a rose symbol and an elegant EJ monogram, with a soft signature script and a palette of deep maroon, gold and nude that balances sophistication with warmth.
Brand in the real world
We applied the identity across every touchpoint — from business cards to the shopping bag and a gift box finished with a satin ribbon and gold seal — so every customer experiences one complete brand.
Product photography
We presented the pieces in a luxurious visual context that highlights the gold detailing and rose design, both on the model and inside the display boxes.
Social media
We designed a full Instagram content system — from profile identity and highlights to ad posts with compelling copy that ties the product to the moment of gifting.
Want a project like this?
Let's start planning your project within a week.