KROJAF — branding & social media for a premium eyewear brand
A luxury identity and a full bilingual social media campaign for KROJAF premium eyewear — gold monogram, purple-and-gold palette and a consistent post system for the Saudi market.
KROJAF — branding & social media for a premium eyewear brand.
A premium eyewear brand — we built KROJAF a purple-and-gold visual identity and a full social media campaign reflecting elegance and distinction in the Saudi market.
Final designs
The challenge
A new eyewear label that had to feel premium at first glance and compete with global brands — an identity that says elegance without words and works on product, in-store and on social.
Our approach
We developed a gold "K" monogram and a deep purple/gold palette applied to packaging and the store, plus a poster campaign and social content tying the eyewear to elegance and presence in the Saudi market.
Content pillars
Sample headlines
In numbers
Visual identity
We built the identity around a gold "K" monogram with a star accent, a bilingual type system (Cormorant Garamond + DIN Next LT Arabic) and a deep purple & gold palette — premium at first glance.
Applications & packaging
The identity applied across a full system — eyewear case, shopping bag, thank-you card and gift box, team uniform, plus the storefront and in-store product display.
Campaign posters
An ad-poster series built around "Elegance Has a New Name" — pairing the product with refined Saudi settings in ready-to-publish designs.
Social media content
Lifestyle content tying the eyewear to everyday presence, plus an Instagram profile mockup showing the full system in place on the account.
Want a project like this?
Let's start planning your project within a week.