SÉRA Shower Gel — branding & social media for a personal-care brand
A bright identity and a full bilingual social media campaign for SÉRA gentle shower gel — water-drop mark, refreshing product posters and a consistent post system.
SÉRA Shower Gel — branding & social media for a personal-care brand.
A gentle daily-care shower-gel brand — we built SÉRA a bright visual identity and a full social media campaign conveying softness, freshness and trust.
Final designs
The challenge
A new personal-care brand that needed to feel gentle, safe and refreshing at once, and to build a cheerful social presence that speaks to mothers and families.
Our approach
We developed a water-drop mark and a cheerful pink/yellow palette applied to the bottle and posters, plus a bilingual social campaign around freshness and daily care.
Content pillars
Sample headlines
In numbers
Identity & brand
We built a bright, clean identity for a gentle baby shower-gel brand — a water-drop mark with a soft feminine touch, in a cheerful pink & yellow palette that signals softness, freshness and care.
Campaign posters
An ad-poster series showcasing the product in refreshing settings — around "after every swim" and "a fresh start with SÉRA" — tying the brand to daily cleanliness and freshness.
Social media content
A consistent post system that builds the brand's Instagram presence — from product and offer posts to the profile mockup — ready for a full publishing calendar.
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