SuperYumm Sandwich — branding & social media for a bread brand
A playful identity and a full bilingual social media campaign for SuperYumm sandwich bread — smiling-toast character, warm family posters and a consistent post system.
SuperYumm Sandwich — branding & social media for a bread brand.
A family-loved sandwich-bread brand — we built SuperYumm a playful visual identity and a full social media campaign that conveys softness, freshness and home moments.
Final designs
The challenge
A new bread brand that needed to build a warm, family-friendly presence and convey softness and freshness in a crowded market — with a simple, heartfelt identity.
Our approach
We developed a smiling-toast character and a red/blue-on-cream palette, applied across packaging, logo and storefront, plus a poster campaign and bilingual social content around "every home's choice".
Content pillars
Sample headlines
In numbers
Identity & brand
We built a warm, playful identity around a smiling-toast character, with red & blue on a cream base that signals softness and freshness — applied across packaging, logo and storefront.
Campaign posters
An ad-poster series around "every home's choice" and "a bite & a smile" — pairing the product with warm family moments at home and outdoors.
Social media content
A consistent post system that builds the brand's social presence — from logo and mockups to product and offer posts — ready for a full publishing calendar.
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