Marketing Strategy & Planning
Full marketing plans — competitor analysis, positioning, audience definition and 12-month growth roadmap.
Marketing strategy: why your business needs a plan before execution
70% of small-to-mid Saudi companies operate without a written marketing strategy. The result: wasted budget, scattered campaigns, and unclear goals. Strategy isn't "fancy" — it's the compass that makes every spent SAR serve a defined goal.
We build quarterly and annual marketing strategies for Saudi companies. Every strategy is grounded in: market analysis + competitor research + audience research + your internal capabilities + opportunities + threats.
What's included in strategy development
- Saudi market analysis — market size, trends, regulations, opportunities
- Competitor analysis (5-7) — strengths, weaknesses, strategies
- Target audience research — detailed Personas built on real data
- Positioning Strategy — how your business differentiates, what's the core message
- Channel selection — which platforms + ad types + budget per channel
- Marketing Mix (4Ps/7Ps) — Product, Price, Place, Promotion
- SMART Goals — Specific, Measurable, Achievable, Realistic, Time-bound
- KPIs Dashboard — how we measure success monthly and quarterly
- Timeline & Roadmap — month-by-month execution plan
- Budget Allocation — distributing budget across channels and campaigns
Strategy types we build
Launch Strategy
6-12 month strategy for launching a new product or company: Pre-launch buzz + Launch event + Post-launch retention.
Growth Strategy
For established companies wanting to scale 2-5x. Identify what works and expand, close what doesn't, open new geographic or demographic markets.
Repositioning Strategy
If your market shifted or new competition entered. We redefine Positioning and strategy based on new reality.
Annual Marketing Plan
Complete annual plan: quarterly, monthly, weekly. Suits medium and large companies needing tight planning.
Frequently Asked Questions
How much does a marketing strategy cost?
Varies by business size and depth. Startup-stage at a mid tier, medium higher, Enterprise larger.
How long does strategy development take?
Core strategy: 4-6 weeks. Deep strategy (Annual Plan + Implementation): 8-12 weeks.
Do you implement the strategy or do we?
Your choice: execute yourself with our oversight (3 months consulting support), or we handle execution (monthly Retainer). Many clients begin with us on strategy and continue into execution.
Does the strategy include competitor analysis?
Yes, core component. We analyze 5-7 main competitors in depth.
When should I refresh the strategy?
Every year, or when something significant changes: strong new competitor, market shift, geographic expansion, new product launch.
Do you share my strategy with my competitors?
Never. Every strategy is 100% client-specific, and we sign NDAs to protect data. We do not work with direct competitors in the same sector and geography simultaneously.