Media Buying & Paid Ads Management
Meta, Google, TikTok and Snapchat campaigns built around precise targeting and a measurable ROAS.
Paid advertising in Saudi Arabia: the fastest growth lever
Organic social takes months to build an audience. Paid ads deliver results from day one. You pay to reach the right people at the right time — no waiting for the algorithm.
Saudi Arabia has some of the highest ad CPMs in the Arab world, but also among the highest ROAS when run correctly. Our average client ROAS: 3.2x — every SAR spent returns 3.2 SAR in revenue.
IECC has managed advertising budgets exceeding 15 million SAR annually across Meta (Facebook + Instagram), Google Ads, TikTok Ads, and Snapchat Ads. Our Media Buyers are Meta + Google certified.
What's included in paid ads management
- Ad account setup — Meta Business Manager + Google Ads + TikTok + Snapchat
- Pixel + Conversion API installation for 95%+ tracking accuracy
- Multi-layer targeting strategy — Cold + Warm + Hot Audiences + Lookalikes
- 5-10 ad creatives monthly with continuous A/B testing
- Saudi-dialect ad copy that converts views to clicks to sales
- Daily campaign management — bid adjustments, pause underperformers, scale winners
- Full retargeting — for non-converters, cart abandoners, past customers
- Weekly performance reports — Spend, Impressions, CTR, CPM, CPL, ROAS
- Monthly strategy review with the strategy lead
The right platform for the right campaign
Meta Ads (Facebook + Instagram)
Broadest reach in Saudi Arabia, fits most sectors. Strongest for e-commerce (Catalog Ads), Lead Generation, and Brand Awareness.
Google Ads
Best for high-intent queries. When someone searches "commercial lawyer Riyadh" or "dental clinic near me", Search Ads close the deal in seconds.
TikTok Ads
Fastest-growing platform in Saudi Arabia, especially under-35 audiences. Excellent for fashion, beauty, F&B. Lower CPMs than Meta.
Snapchat Ads
Saudi Arabia is one of Snapchat's top markets. Excellent for restaurants, real estate, FMCG. Strongest for hyperlocal geo-targeting.
Real examples
- Saudi cosmetics brand: 4.1x ROAS at 25K SAR/month budget
- Restaurant chain in Riyadh: 12 SAR cost per restaurant visit (industry avg: 25-40)
- Real estate office: 62 qualified leads/month at 48 SAR per lead
- Dental clinic: 18 appointment bookings/week on 6K SAR monthly budget
Frequently Asked Questions
What ad budget do I need?
Minimum for proper ROAS: 5-7K SAR/month. Below that, Meta and Google can't gather enough data to optimize. Serious growth: 10-20K/month.
What's the difference between management fees and ad budget?
Management fee: paid to us monthly to manage campaigns. Ad budget: paid directly to Meta/Google. Management is typically 15-25% of ad spend.
How long until I see results?
First sales/leads: week one. Stable ROAS: 30-60 days. Major growth: 3-4 months of sustained work.
Do you handle Google Shopping?
Yes, especially for e-commerce. We connect Google Merchant Center + Catalog + Shopping Campaigns for higher ROAS than text search.
Do you provide ad creatives?
Every package includes 5-10 monthly creatives + short-form videos + A/B testing on different creative variants.
Where does the ad budget come from?
Directly from your card or account to Meta/Google. This protects you from any issues and gives you full budget control.