Ads Optimization & Data Analytics
Continuous A/B testing, audience refinement and weekly reporting to keep your CPL falling.
Ad optimization: why your campaigns aren't hitting target ROAS
Many Saudi advertisers spend thousands monthly on Meta and Google ads without clear results. The reason: running without analyzing. Successful ads aren't "set and forget" — they're a continuous process of measuring and improving.
IECC's Optimization service focuses on lifting ROAS 40-120% on your existing campaigns, without raising the budget. We review every campaign element: Audiences, Creatives, Copy, Bidding, Funnel, Tracking.
What we do
- Full ad account audit — 20+ page report covering every issue and opportunity
- Pixel + Conversion API rebuild — for 100% accurate conversion tracking
- Audience analysis — which audiences drive best ROAS, which are budget drains
- Intensive A/B creative testing — 5-10 new creatives monthly, kill the weak
- Funnel optimization — from ad click to purchase, identifying drop-off points
- Retargeting strategy — segmenting audience into 5-7 tiers, each with distinct messaging
- Bid strategy optimization — manual + automated bidding adjustments per campaign
- Weekly ROAS reports — before/after for every change, so improvement is measurable
Typical ROAS gains in 3 months
- ROAS: 40-120% increase
- CPA: 25-50% decrease
- CTR: 30-70% increase
- Conversion Rate: 20-45% increase
All without raising ad budget — purely through spend efficiency.
Frequently Asked Questions
What's the difference between ad management and optimization?
Management: we launch and run campaigns from scratch. Optimization: we step into an existing account and improve it. Optimization suits companies running ads but unhappy with results.
How long until I see ROAS improvement?
Noticeable improvement: 3-4 weeks (the time Meta/Google need to learn the changes). Major improvement: 2-3 months.
Do you guarantee specific results?
We commit to: comprehensive audit + best practice execution + transparent reports. If no noticeable improvement in 90 days, we revisit the contract — no pressure.
Do I need Pixel and Conversion API?
Absolutely. Proper tracking is the first step in any optimization. Without it, we install both in week one.
How much does monthly optimization cost?
Varies by ad account size, number of platforms, and funnel complexity. Typically 10-20% of monthly ad spend.
Do you work on Google Analytics 4?
Yes, GA4 is the new standard. We set it up correctly + Enhanced Conversions in Google Ads + BigQuery integration if budget warrants.