Marketing Communications & PR
We connect brands with target audiences to promote products, ensuring messages are clear and compelling.
Marketing Communications & Public Relations: building reputation and media presence
Brand reputation and media presence aren't built on Meta ads alone. You need a communications strategy covering: press coverage in trusted Saudi outlets (Argaam, Aleqtesadiah, Saudi Gazette), event presence, online reputation management, and potential crisis response.
We have relationships with the most influential Saudi newspapers, magazines, and bloggers. We turn your business stories into media content that attracts attention from local market press.
Services we offer
- Press release writing — in journalistic style editors will accept
- Press release distribution — to influential Saudi media (Argaam, Aleqtesadiah, Mubasher, Saudi Gazette, Arab News)
- Media Relations management — ongoing relationships with journalists and editors
- Thought Leadership campaigns — establishing CEO/founder as a sector expert via articles in media
- Reputation Management — monitoring what's said about the brand online + organized response
- Crisis Management — when a crisis hits (viral complaint, negative event), professional response plan
- Event organization — Launch events, Press conferences, Networking events
- Internal Communications — internal communication with employees
When does your business need PR?
- Launching a new product/service — press coverage = thousands of site visitors
- Funding round announcement — funding announcement builds market Trust
- Geographic expansion — new branch opening, local media writes about you
- Hiring high-profile figures — appointing a new CEO or prominent employee
- Award wins — winning an award doubles benefit through coverage
- Crisis — professional crisis management saves reputation
Frequently Asked Questions
How much does a PR campaign cost?
Varies by campaign type and media target. Launch campaign at a mid tier. Monthly Media Relations Retainer at a higher tier.
Do you guarantee press coverage?
We don't guarantee a specific number (editors decide independently). But guarantee: professional press releases + distribution to right media + Follow-up. Typically 60-80% of our releases get coverage.
How long until I see media coverage?
After distribution: 1-2 weeks for first coverage. Full campaign: 3-4 weeks for full coverage collection.
What's the difference between Influencer Marketing and PR?
Influencer: you pay influencer for posting. PR: editors write about you independently (unpaid, non-ad). PR Credibility is much higher.
Do you handle reputation crises?
Yes. We have a 24/7 Crisis Management team. If crisis hits, we intervene immediately with: situation analysis + response plan + official statement + Comments management + media follow-up.
Do you organize product launch events?
Absolutely. We have an Events team that plans and runs: Launch parties, Press conferences, Industry events. We handle all details from venue to catering to media coverage.